Re.New helps athletes create their own skincare, haircare and grooming products. You bring the story, sport, and audience. We bring the science, manufacturing, and commercial muscle.
Your audience trusts you more than any brand on the shelf. Re.New gives you the platform to turn that trust into products you own, formulated for athletes, manufactured in the UK, and sold through your channels.
Formulas built for heavy sweat, UV exposure, post-training recovery, and the real demands of athletic life. Not generic. Not off-the-shelf.
CPSR-certified, ISO 22716 GMP compliant UK production. We manage every step. You own the finished product.
Co-own, license, revenue share, or endorse. Structures built around your career stage, your goals, and your audience.
Website, Amazon, TikTok Shop. We launch alongside you, market to your audience, and grow with you from day one.
"Athletes have the most trusted voices in the room. Re.New exists to make sure they get to own the products their audience is already buying."
Build Your Product Line →Whether you are at the top of your sport or building toward it, if you have an audience that trusts you, you have a product waiting to exist.
Established careers. Strong visibility. Loyal audiences. Turn your platform into a personal care product range with real commercial value behind it.
Co-own · License · EndorseBuilding your name and commercial profile. Start your product brand early and own it as your career grows. No upfront investment required.
Revenue share · Build earlyYour credibility has never been stronger. Develop a product range built on your story, your sport, and the community you have spent years earning.
Legacy brand · Co-ownFitness, sport, wellness, grooming. Your audience comes for the content. Give them a product they can buy from someone they already believe in.
Revenue share · CollabCo-branded products for players, fans, academies, and community programmes. Matchday kits, recovery ranges, club-branded haircare.
Club brand · Fan merchYour sport, your audience, your personal care challenges, and your ambition. We use this to build your product direction.
Week 1Sport-science formulation, packaging design, UK manufacturing, CPSR certification, all managed entirely by Re.New.
Weeks 2 to 20A dedicated athlete product page on Re.New. Your story, your range, your link to share with the audience you have built.
Launch readyProducts live on renew-lab.com, Amazon, and TikTok Shop. You promote. We fulfil. Revenue split on agreed terms.
OngoingEvery athlete is different. Four ways to collaborate, from full co-ownership to a clean endorsement. You pick what fits your career, your audience, and your ambitions.
The biggest opportunity. Co-develop and co-own a product range with Re.New. Share in its commercial growth now and long after your playing career ends. For athletes who want real ownership and long-term brand value beyond sport.
Explore Co-Ownership →Lend your name, image, and story to a Re.New product line. We handle everything including formulation, production, sales, and fulfilment. You earn from the brand association and agreed commercial terms with zero operational involvement.
Explore Licensing →Earn from product sales based on performance. Simple, aligned, and risk-free for you. Ideal for athletes who want commercial upside without the complexity of ownership. The more your audience buys, the more you earn.
Explore Revenue Share →A clean ambassador relationship. You represent and promote selected Re.New products that fit your personal brand and audience. No ownership, no operations, just authentic advocacy for products you would actually use yourself.
Explore Endorsement →Every formula in the Re.New range is built around sport physiology, sweat resistance, post-exercise pH recovery, UV protection, and scalp health. Products your audience will actually switch to.
Sweat-activated cleansing. Removes chlorine, salt and sweat without stripping the scalp's natural oil barrier.
Protein-bond repair complex. Replenishes moisture lost through sport washing and UV exposure.
48-hour protection tested under endurance conditions. Aluminium-free option available.
SPF50 plus, anti-pollution, mattifying. Designed for outdoor athletes and wears under kit.
Collagen-boost recovery complex targeting exercise-induced micro-inflammation overnight.
Sport-seal SPF protection for outdoor training and competition exposure.
Skin-soothe post-razor complex formulated for active men's skin microbiome.
Athlete-inspired signature scent. Performance meets confidence.
For female athletes who refuse to compromise. Performance and femininity fused.
Serums, recovery kits, travel essentials. The complete ecosystem arriving 2027.
Re.New is built on the foundations of hexislab.com, an established athlete performance and wellness community with deep relationships across UK sport, sports science, and elite training environments.
Our ambassador programme is about alignment, not endorsement. Athletes who believe in the product take a small equity stake and become genuine brand partners, giving them skin in the game and giving Re.New authenticity no ad budget can replicate.
Your followers trust you more than any brand. Re.New gives you a product line worthy of that trust.
Careers end. Brands do not. Co-owning a product creates long-term commercial value beyond sport.
Formulated around your specific sport, skin type, and training demands. Not generic. Not off-the-shelf.
Re.New funds and manages manufacturing. You bring the story. We build the product together.
As Re.New scales from 10,000 to 500,000 units, your stake grows with us across UK and USA markets.
Athlete brand management, product innovation, finance, and international football business. The exact combination to make Re.New work.
Building Re.New as an AI-powered product development platform. Olusola uses sport science research, ingredient innovation, and consumer insight to develop personal care products that genuinely perform under athletic conditions, using AI to move faster than anyone else in the space.
Two years building athlete personal brands across identity, audience growth, and commercial value beyond sport. Before that, finance and hedge funds in the City. Peter combines brand instinct with investment rigour to build athlete product lines that are commercially sound from day one.
Football business and creative director working across sport, culture, brand, and commercial strategy, based between the UK and Spain. Oliver connects brands, clubs, and sports organisations with the stories and partnerships that resonate across elite football and the global sports industry.
Whether you are an elite athlete, emerging talent, retired pro, sports creator, or club, if you have an audience that trusts you, we can build something together.